300+ SEO Audits Delivered Across the UK
Professional SEO Audit Services
A structured review of your site’s technical health, on-page content, and backlinks, delivered in 10–14 days, with a prioritised action plan you can implement yourself or hand to your team.
What Are SEO Audit Services & What Do They Do?
An SEO audit is a structured review of a website’s technical health, on-page content, and backlink profile. Web Pulse SEO’s audits identify the specific issues limiting search rankings and produce a prioritised action plan to fix them.
Technical SEO Analysis
Technical SEO Analysis assesses site speed, crawlability, indexation, and Core Web Vitals.
On-Page SEO Assessment
On-Page SEO Optimisation reviews title tags, headings, internal links, and content quality against target keywords.
Off-Page SEO Evaluation
Off-Page SEO Evaluation measures backlink quality, referring domains, and brand mention authority.
Get a Free 20-Point SEO Audit of Your Website
If your website isn’t ranking despite consistent effort, the cause is usually one of three things: technical errors, thin or outdated content, or a weak backlink profile. Web Pulse SEO’s free SEO audit checks all three and returns a prioritised list of what to fix first, no sales call required to see the results.
Enter your details below and we’ll send your audit report which includes a custom video report, typically within 5 days.
Why You Might Need an SEO Audit?
An SEO audit finds the specific technical, content, or visibility issues limiting your rankings and traffic. Below are the most common reasons businesses request one:
Your traffic has dropped unexpectedly.
Sudden declines often indicate technical issues, Google updates or problems with content quality. An audit identifies the cause so you can recover quickly.
Your site isn’t performing as well as you'd hoped.
If you’re not seeing the rankings, enquiries or sales expected, an audit reveals what’s blocking performance and where improvements can make the biggest impact.
You’re planning or undergoing a site migration.
Migrating without an SEO review risks losing hard-earned rankings. An audit ensures your new setup is structured correctly and protected against traffic loss.
Your website isn’t easily discoverable by your target audience.
If customers can’t find you, they can’t buy from you. An audit exposes visibility gaps and identifies where you’re losing visibility to competitors in search results.
You Want To Stay Aligned With Google's Latest Updates And Best Practices.
SEO standards evolve constantly. An audit ensures your website meets current guidelines, keeps up with competitors and avoids Google penalties.
If any of these apply to your site, get in touch, we’ll tell you exactly what’s wrong and what it’ll take to fix it.
Our complete SEO audit services
Nine Audits, One Clear Next Step
Web Pulse SEO offers nine audit packages — from a free scan to a £899 comprehensive review — covering technical, on-page, off-page, local, and e-commerce SEO. Pick the one that matches where your site is stuck.
Start here
Free SEO Audit
£0See what's holding you back before you spend anything. A quick scan flags your most visible technical and content issues — no obligation.
Start free auditSEO Visibility Check
£99Losing search visibility to competitors and not sure why. Compares your search presence against direct competitors and shows the fastest fixes to close the gap.
View auditFull diagnostic
136-Point SEO Audit Checklist
£349A full diagnostic across technical, on-page, and off-page SEO — 136 checks, one prioritised report telling you exactly what to fix first.
View auditSpecialised
Local Business SEO Audit
£449Not showing up when local customers search. Reviews your Google Business Profile, citations, and local ranking signals to get you back in the map pack.
View auditE-Commerce SEO Audit
£449Traffic isn't converting into sales. Reviews product page SEO, site structure, and technical performance to find what's costing you revenue.
View auditOn-Page SEO Audit
£449Publishing content that isn't ranking. Reviews keyword targeting, content quality, and internal linking to find out why.
View auditDeep dive
Off-Page SEO Audit
£429Good content, no rankings. Often it's your backlink profile — this audit reviews link quality and competitor gaps holding your authority back.
View auditTechnical SEO Audit
£499Search engines can't rank what they can't crawl. Uncovers site speed issues, crawl errors, and indexation problems blocking your visibility.
View auditEverything
Ultimate SEO Audit
£899Every audit, combined. Technical, on-page, off-page, and competitor analysis in one report — built for competitive markets where nothing can be missed.
View audit
Not Sure Which Audit You Need?
Our SEO specialists will help you choose the perfect audit for your business needs
Every business has unique SEO challenges. Our expert SEO team can conduct a free SEO audit to understand your specific needs and recommend the ideal audit service.
Work with the best
Why Choose Our Professional SEO Audit Services
Web Pulse SEO specialises exclusively in SEO audits, 8+ years’ experience, 300+ audits delivered across local, national, and e-commerce sites.
Specialist Audit Team
Comprehensive Audit Report
Dedicated Account Manager
Integration with Other SEO Services
Tailored SEO Audit Services for Every Business Type
Our Comprehensive SEO Audit Process
Every audit starts with the same 136-point checklist, then adds the specialised checks relevant to your business, local, e-commerce, content-led, or technical.
Every Audit Starts Here: 136-Point SEO Audit Checklist
The 136-Point SEO Audit Checklist is the foundation of every audit package. It covers four core areas: technical infrastructure, on-page optimisation, content quality, and off-page signals. Every package, from the checklist itself through to the Ultimate SEO Audit, builds on this same base and adds the checks specific to your business type.
Local Business Focus
Specialised local SEO components for location-based businesses such as Google Business Profile Audit, Local SEO Audit, Citation Audit and Local ranking strategy.
E-Commerce Optimisation
Product-focused audits for online stores and retailers: E-Commerce SEO Audit, Product page optimisation, UX & Conversion Audit, Schema markup for products and more.
Content Strategy
Content-focused audits for blogs and content-driven sites: Content SEO Audit, Blog SEO Audit, Keyword Strategy Audit and Content Gap Audit.
Technical Deep Dive
Advanced technical analysis for complex websites, including Core Web Vitals Audit, Mobile SEO Audit, Schema Markup Audit and Site Migration SEO Audit (if needed).
Authority Building
Link profile analysis and authority development, including Foundational Link Review, Backlink Profile Audit, Competitor Link Audit and Link Magnet Review.
Enterprise Complete
For competitive markets: combines every audit component with AI & SGE Readiness Audit, Competitor Link Audit, and Google Analytics & GSC Audit.
How Our Audit Process Works
Access & Setup
We gain access to your Google Analytics, Search Console, and website backend to begin a full audit.
136-Point Foundation
Every audit begins with the same 136-point checklist, covering technical infrastructure, on-page optimisation, content quality, and off-page signals.
Specialised Analysis
We add the checks specific to your business type, local, e-commerce, content, technical, authority, or enterprise, based on your audit package.
Reporting & Strategy
You receive a detailed report with prioritised recommendations, plus a video walkthrough explaining exactly what to fix first.
Types of SEO Audits &
Audit Services
Technical SEO Audit Services
Examines website code, server responses, and crawler access, the infrastructure issues that stop search engines indexing your site correctly.
Off-Page SEO Audit Review
Examines external link quality, link-building opportunities, and competitor backlink gaps to strengthen your domain authority.
On-Page SEO Audit Analysis
Covers keyword research, content optimisation, and target keyword assessment, ensuring every page element contributes to rankings and organic visibility.
Comprehensive Website SEO Audit
Combines technical, on-page, and off-page analysis into a single audit, for businesses that want the full picture in one report.
Free SEO Audit vs Professional SEO Audit Services
Free tools give you a surface-level scan. A professional audit adds the depth, context, and follow-up support a template report can’t.
Limitations of Free SEO Audits
- Surface-level technical analysis
- No personalised recommendations
- Limited competitor analysis
- Basic keyword research insights
- No dedicated support or guidance
- Generic recommendations for all websites
Benefits of Professional SEO Auditing Services
- Deep technical expertise from SEO specialists
- Coverage across technical, on-page, and off-page SEO in one report
- Customised SEO strategies for your industry
- Competitor analysis that identifies specific ranking and backlink gaps
- Dedicated support after the audit, not just a one-off report
- Integration with other digital marketing services
Working with SEO Specialists
Web developers focus on how a site functions. Our team focuses on how it ranks, combining technical knowledge with search strategy to turn audit findings into a clear set of fixes you can act on.
What Our Clients Say About Our SEO Auditing Services
SEO Audit Packages Tailored to Your Needs
Our SEO Audit Prices & Packages
Ten audits, transparent pricing, and a 50% refund if we find nothing wrong. Pick the package that matches where your site needs the most work.
SEO Visibility Check
Free SEO Audit
Ultimate SEO Audit
Technical SEO Audit | Core Web Vitals, Crawl & Site Speed Fixes – £499
Professional Backlink Audit Services
Professional On-Page SEO Audit Service
E-commerce SEO Audit Services
Local Business SEO Audit
136-Point SEO Audit Checklist
Delivered in 10 - 14 days - faster than any competitor
Actionable insights only
- no fluff, just results
Expert analysis
- 10+ years experience
Implementation support
- with clear instructions
What Are The Factors That Affect SEO Audit Pricing
Six things typically determine what an SEO audit costs:
Website Size & Complexity
The size and structure of your website are significant factors in determining the cost of an SEO audit. Larger websites with hundreds or thousands of pages, such as eCommerce platforms or enterprise-level sites, require a more detailed review of URLs, content, and technical elements. Additionally, complex sites with advanced features like dynamic content or multiple subdomains need extra analysis and testing.
Level of Technical SEO Analysis Required
The depth of the technical analysis is another critical factor. Basic audits might focus on surface-level issues like meta tags or broken links, while advanced audits go further, examining performance metrics, mobile usability, security (e.g., SSL configurations), Core Web Vitals, and server-side elements. The more intricate the analysis, the higher the investment required to uncover hidden problems and optimise site health effectively.
Customisation and Goals
If your business has specific goals, such as improving local SEO, enhancing eCommerce functionality, or targeting international audiences, a tailored audit may be necessary. Customised audits that align with your business objectives typically involve additional keyword research, competitor analysis, and market insights, which can influence pricing.
Current SEO Status
Websites with significant existing issues often require more time and effort to audit. Sites with outdated architecture, a history of poor SEO practices, or penalties from search engines will need extensive review to identify all areas that need attention.
Reporting & Deliverables
The format and depth of the final deliverables can also impact costs. A detailed audit report with clear, step-by-step recommendations and prioritised action plans adds value but requires more time to prepare compared to basic overviews or automated reports.
Post-Audit Support
Some businesses prefer ongoing support after the audit to ensure the recommended changes are implemented correctly. Including additional services, such as hands-on assistance with fixes or follow-up audits, can increase the overall cost.
At Web Pulse SEO, pricing reflects the size of your site and the depth of work involved, not a fixed formula. Get in touch and we’ll tell you what your audit would actually cost.
Helpful Guides On SEO Audits
When it comes to SEO audits, there are lots of things to cover. Why not review our in-depth helpful guides to learn more.
WordPress SEO Audit: The Complete Guide to Finding and Fixing What’s Holding Your Site Back
WordPress powers over 43% of the web, and that popularity comes with a specific set of SEO challenges that a generic audit checklist simply doesn’t address. Misconfigured permalinks, taxonomy pages...
Read More
What Is an XML Sitemap and Why Does Your Website Need One?
Most website owners know they have an XML sitemap because someone told them they needed one. An SEO agency set it up during the initial build. A plugin generated it...
Read More What Is a Crawl Budget and Why Does It Matter for SEO?
Crawl budget is one of those technical SEO concepts that is referenced constantly across the industry and understood clearly by very few people outside of it. Most explanations either reduce...
Read More How To Do An SEO Audit: A Step-by-Step Guide (2026)
An SEO audit is the most reliable way to understand why your website is not performing as well as it should in organic search. It identifies the specific technical, content,...
Read More
Google Business Profile SEO Audit: The Complete Guide to Finding and Fixing What’s Holding Your Local Rankings Back
If your business has a physical location or serves customers within a defined geographic area, your Google Business Profile is one of the most powerful ranking assets you own. It...
Read MoreFrequently Asked Questions
What Are SEO Audit Services?
SEO audit services analyse your website’s technical setup, content, and backlinks to identify problems affecting its search performance. At Web Pulse SEO, we use industry-standard tools and 8+ years’ audit experience to produce a prioritised, business-specific action plan.
How Much Does an SEO Audit Cost in the UK?
SEO audits typically cost between £300 and £2,000 in the UK, depending on site size and complexity. At Web Pulse SEO, prices range from a free scan up to £899 for our Ultimate SEO Audit, with our most popular option — the 136-Point SEO Audit Checklist — at £349.
How Do I Audit My SEO?
You can audit your SEO using tools like Google Search Console, Screaming Frog, and Sitebulb to review technical issues, content performance, and backlinks. For a more thorough and expert approach, Web Pulse SEO provides in-depth audits that save you time. You can also read our in-depth guide on how to perform SEO audits.
Are SEO Audits Worth It?
Yes, SEO audits identify the specific issues holding back your site’s performance and provide a roadmap for improvements that increase traffic, rankings, and conversions.
How Long Does an SEO Audit Take?
Most audits are delivered within 10–14 days, depending on the size and complexity of your site.
What Makes Bespoke SEO Audit Services Different from Automated Tools?
Bespoke SEO audit services provide manual analysis by experienced specialists who understand your specific industry and business goals, whilst automated tools generate generic reports that miss critical context. You receive personalised video walkthroughs explaining findings in plain English, prioritised recommendations based on your resources, and customised strategies aligned with your objectives. Automated tools can’t identify nuanced issues like poor content strategy, competitor positioning, or industry-specific technical requirements that impact your rankings.
Which Industries Benefit Most from Website SEO Audit Services?
Every industry benefits from website SEO audit services, but e-commerce stores, local service providers, and professional services see the most dramatic improvements. E-commerce sites gain from product page optimisation and conversion analysis. Local businesses benefit from Google Business Profile audits and local search strategies. Dentists, accountants, solicitors, IT companies, and B2B services identify hidden technical issues preventing them from ranking for high-value commercial keywords.
Can Bespoke SEO Audit Services Be Tailored to My Budget?
Yes. We offer 10 audit types from £0 to £899, so you can select the level of analysis that matches your budget and business stage. Free and entry-level audits (£0–£99) suit businesses wanting a first look. The 136-Point Checklist (£349) suits most established sites. Specialised audits (£429–£499) target specific challenges like local search, e-commerce, or technical performance. The Ultimate SEO Audit (£899) combines every audit component for competitive markets.
What's Included in a Comprehensive Website SEO Audit Service?
A comprehensive website SEO audit service examines technical infrastructure (site speed, mobile responsiveness, crawlability), on-page elements (content quality, keyword targeting, meta data, schema markup), off-page factors (backlink profile, domain authority), and conversion optimisation. Our 136-Point SEO Audit Checklist ensures every ranking factor is evaluated. You receive detailed reports with prioritised action plans, video explanations, and clear implementation guidance for your team or developers.
How Often Should I Invest in SEO Audit Services?
Annually for comprehensive audits, with quarterly technical checks if you’re in competitive industries. Conduct immediate audits after Google algorithm updates, site migrations, rebrands, or unexplained traffic drops. E-commerce sites should audit before adding new product categories. Local businesses need audits when expanding to new locations. Regular audits prevent small issues becoming ranking problems and identify new opportunities as search behaviour evolves.
What Happens After I Receive My Professional SEO Audit Service?
You receive detailed reports and video walkthroughs enabling in-house implementation with your team, or you can engage us for implementation support and ongoing guidance. Our audits integrate with other SEO services including link building, content creation, and technical fixes, with prioritised recommendations showing which fixes to tackle first.
Are SEO Audits Suitable and Recommended for New Websites?
Yes. SEO audits for new sites help prevent costly mistakes before launch by identifying technical issues, ensuring proper indexation, verifying mobile optimisation, and confirming your site architecture supports growth. Early audits for recently launched sites help establish strong foundations before bad practices become embedded. New e-commerce stores particularly benefit from the product page and conversion optimisation included in our audits.
Do You Offer White Label SEO Audit Services?
Yes. We provide fully rebrandable SEO audits for agencies, web designers, and digital marketers. Every audit includes your logo, brand colours, and contact details with complete white labelling. Agency partners receive 20% margins, 10-14 day delivery, and video walkthroughs they can present directly to clients. Learn more about our white label SEO audit services.
