From Audit to Authority

Our Proven SEO Process

We’ve developed a clear, transparent process that takes you from initial audit to sustained online authority without the confusion, hidden costs, or empty promises. Whether you’re a small business struggling to compete online or an established company looking to maximise your digital presence, our process is designed to deliver measurable results you can actually see.

8 Years Digital Marketing & SEO Experience

300+ Professional SEO Audits Completed

5 Years at Award-Winning SEO Agency

Expert in E-commerce & Local Business

Strategic Link Building & Competitor Analysis Specialist

Uncovering the Hidden Barriers Holding Your Website Back

Step 1: Pick You Audit

Not sure which audit is right for you? We offer a variety of specialised audits tailored to different business needs and budgets. From our essential 102-Point SEO Audit Checklist to comprehensive e-commerce and local business audits, find the perfect solution for your website.

Help Us Understand You Better

Step 2: Receive Your Questionnaire

Before we dive into your website, we need to understand your unique situation. A great audit isn’t just about running tools, it’s about understanding your business context, challenges, and goals.

Once you’ve purchased your SEO audit, we’ll send you our SEO Audit Intake Questionnaire. This isn’t busywork, it’s a carefully designed set of 13 questions that takes no longer than 15 minutes to complete but makes a significant difference in the quality and relevance of your audit.

What We'll Ask About:

Your current challenges and pain points – What specific issues are you facing? Declining traffic? Poor rankings? Technical problems you can’t identify?
Your business goals and priorities – What does success look like for you? More leads? Higher conversions? Better local visibility?
Access to essential tools – We’ll need access to your CMS (Content Management System) and Google Search Console to conduct a thorough technical analysis
Previous SEO efforts – What have you tried before? What worked? What didn’t?
Competitive landscape – Who are your main competitors online?

Why This Step Matters

Without understanding your context, we’d be looking at your website in a vacuum. The questionnaire ensures we:

Focus on your specific pain points rather than generic issues
Understand your business model and how SEO fits into your growth strategy
Have the technical access needed to uncover hidden problems
Can benchmark against your competitors rather than industry averages
Provide relevant recommendations that align with your resources and goals

Your Detailed Audit Results Delivered with Complete Clarity

Step 3: Comprehensive Reporting & Findings Presentation

Your audit results are delivered in two formats within 10 – 14 calendar days, to ensure complete understanding and easy implementation.

Detailed Written Audit Report (PDF)

You’ll receive a comprehensive PDF report documenting every finding from your audit. This isn’t a generic template, it’s specific to your website, covering technical issues, on-page optimisation, content gaps, and off-page factors.

Every finding includes data, screenshots, and prioritised recommendations ranked by impact. You know exactly what to fix first for maximum results.

Personalised Video Walkthrough

Every audit includes a detailed video presentation where we explain your findings in plain English. We walk through what we found, why it matters, and how to fix it.

This isn’t a generic recording, it’s personalised for your website and situation. Watch it as many times as needed, share it with your team, and refer back during implementation. You can watch the video we created for a large eCommerce site, where we identified multiple on-page, off-page, and technical SEO issues, along with keyword opportunities to improve the site’s organic traffic and conversions.

Putting Your SEO Strategy into Action

Step 4: Implementation & Execution

You’ve got the audit. You might have a strategy. Now comes the hard part: actually implementing it.

Option A: Guided In-House Implementation

If you have an internal team or prefer to handle implementation yourself, we provide comprehensive support after your audit is delivered.

What’s Included:

14 Days of Email Support – We’re available to answer any questions about your audit findings, clarify recommendations, or provide guidance on implementation. No question is too small.

One 30-Minute Follow-Up Call – Schedule a call within 14 days of receiving your audit to discuss findings in detail, prioritise actions, or get advice on tackling specific issues. We’ll help you create a realistic implementation plan based on your resources.

Detailed PDF Breakdown – Your comprehensive written report with all findings, recommendations, and prioritised action items. Share it with your team, refer back to it during implementation, and use it as your roadmap.

Personalised Video Walkthrough – Your custom video presentation explaining every finding in plain English. Watch it as many times as needed to ensure full understanding.

This option gives you everything you need to implement successfully while maintaining direct access to our expertise when you need it most.

Option B: Full-Service SEO Implementation

This is a separate paid service, priced based on the scope of work identified in your audit.

Prefer to hand implementation over to experts? We can handle the technical heavy lifting while you focus on running your business.

What We Can Implement:

Technical SEO Implementation – We implement all technical fixes identified in your audit. This includes site speed improvements, mobile optimisation, schema markup, crawlability fixes, and site architecture improvements. Pricing varies based on your site’s scale and the complexity of issues discovered.

On-Page SEO Optimisation – We create optimised heading hierarchies and page structures for excellent on-page SEO. You provide the content (or your in-house writers do), and we ensure it’s structured properly for search engines. We don’t write content—we optimise the framework.

Link Building Strategy & Analysis – We identify high-quality link opportunities based on competitor analysis and relevant entities in your niche. You receive a comprehensive list of recommended links with outreach strategies. We don’t build the links ourselves, this is an additional service.

Custom Pricing Based on Audit Findings – Every website is different. A site with 10 pages requires different resources than one with 1,000 pages. We provide a transparent quote after your audit, reflecting the actual work required with no hidden costs.

How It Works

After receiving your audit, we’ll provide a detailed implementation quote based on the specific fixes, optimisations, and improvements identified. You decide what to implement and when. No pressure. No long-term contracts.

Work with the best

Why Our SEO Process Delivers Measurable Results

Most SEO agencies offer everything, audits, content, link building, social media management. We don’t. We’ve chosen a different path: we specialise exclusively in what we do best, comprehensive website and SEO auditing.

Built on 8 Years of Auditing Expertise

Every technical issue, every content gap, every missed opportunity, we've seen it before. This experience means we spot problems faster, dig deeper than surface-level analysis, and provide recommendations that actually move the needle.

Refined Through 300+ Professional SEO Audits

We've conducted over 300 professional SEO audits across diverse sectors, from local plumbing businesses to SaaS platforms to national e-commerce stores. Each audit has taught us something new, helping us refine our methodology to identify issues faster. We treat audits as our flagship service. It's where we add the most value, and it's what we've built our entire reputation on.

Audit-First Philosophy: Diagnose Before Prescribe

Our philosophy is simple: audit first, strategy second, implementation third. You can't fix what you haven't properly diagnosed. A comprehensive audit tells you what's actually broken, why it's broken, how to fix it, and what results to expect. This is why businesses come to us specifically for audits, even if they have an in-house team or work with another agency. They need an expert second opinion from specialists who live and breathe website auditing.

Transparent, Collaborative, Results-Focused

No jargon. No smoke and mirrors. We explain exactly what we've found, why it matters, and what you should do about it. Every finding is backed by data, not opinion. You'll always know what's wrong, why it's impacting performance, how to fix it, and what results to expect. We're not here to sell you a retainer you don't need. We're here to give you a clear assessment of your website's SEO health and a roadmap to fix it. That's our specialty. That's our promise. That's why we're different.

Client Success Stories from Our SEO Audits

Rated 4.5 out of 5

Our Google Business Profile wasn’t driving calls or leads. Web Pulse SEO not only highlighted the issues that we were unaware of and gave us a clear step-by-step fix plan. We now appear in the top 3 of the local map pack after 3 months, and leads are coming through.

Chris B

Local Plumbing Business Owner

Rated 5 out of 5

We had no idea how many technical SEO issues were hurting our site until Web Pulse SEO stepped in. Their audit uncovered over numerous problems from crawl errors to slow page speeds and lack of topically relevant content. Action plan was crystal clear. Within 4 months of implementing their recommendations, our organic traffic grew by 45%.

Laura M

SaaS Marketing Manager