How To Do An SEO Audit: A Step-by-Step Guide (2026)

An SEO audit is the most reliable way to understand why your website is not performing as well as it should in organic search. It identifies the specific technical, content, and authority problems that are suppressing your rankings, and it tells you what to fix first to produce the greatest improvement.

This guide explains exactly how to do an SEO audit, step by step, using the same methodological framework that professional SEO specialists apply to every investigation. It covers what to look for at each stage, which tools to use, what good looks like, and where to focus your effort when you have limited time.

Before we begin, one important framing: this guide teaches you how a professional audit is conducted. Some stages require specialist tools and interpretive expertise that go beyond what a self-audit can reliably achieve. Where that is the case, we say so directly. The goal is not to replace a professional investigation but to give you the knowledge to understand the process, evaluate what you find, and make informed decisions about where you need specialist support.

How long does an SEO audit take?  A professional specialist audit of a typical SME website takes 10 to 14 working days. A basic self-audit using the tools described in this guide takes two to three days for a small site and considerably longer for a large one. Our guide on how long an SEO audit takes explains every stage and its duration in detail.

Before You Start: Setting Up Your Audit Tools

A thorough SEO audit requires both data from Google’s own platforms and data from specialist crawl and analysis tools. These are the tools you need before you begin.

Tool	Cost	What It Provides in an Audit
Google Search Console	Free	Indexation status, crawl errors, Core Web Vitals, keyword performance, manual actions
Google Analytics 4	Free	Traffic trends, page-level engagement, conversion data, traffic source breakdown
Google PageSpeed Insights	Free	Core Web Vitals per URL, specific performance fix recommendations
Screaming Frog SEO Spider	Free (500 URLs) / Paid	Full site crawl, title and meta export, canonical audit, internal links, redirect mapping
Ahrefs Webmaster Tools	Free	Backlink profile, broken link detection, keyword positions
Ahrefs or Semrush (paid)	Paid	Competitor analysis, keyword gap, content gap, full backlink data
Detailed SEO Extension	Free browser extension	Instant heading structure, canonical, meta data check on any URL

Google Search Console is not optional. It provides data about how Google is actually interacting with your site that no external tool can replicate. If your site is not yet connected to Search Console, set this up first and allow at least a few days of data collection before proceeding with the audit.

For context on what free tools can and cannot achieve compared to a professional audit, our guide on free SEO tools vs professional audit services covers the interpretation gap in detail.

1

Establish Your Baselines and Goals

Time needed – 1-2 hours

The first step in any audit is not running a crawl. It is understanding what you are trying to achieve and documenting where the site stands before you begin. Without this, you have no objective reference point to measure improvement against.

Define the Audit Objectives

Different sites audit for different reasons. A site that has experienced a sudden traffic drop has different audit priorities from one that has never had a professional review. Before beginning, be clear about which of these describes your situation:

• Unexplained traffic drop. Prioritise diagnosing the cause before auditing anything else. A traffic drop is usually caused by a specific event: an algorithm update, a technical change, or a competitor improvement. The diagnosis determines the investigation focus.
• Rankings plateaued despite content investment. Prioritise the technical and crawl budget layers. If content quality is not the problem, the ceiling is almost certainly technical.
• Site has never been audited professionally. Conduct a comprehensive audit across all three layers: technical, on-page, and off-page. There is no reason to prioritise one over another without data.
• Post-migration or post-redesign. Prioritise the technical layer immediately. Migrations and redesigns are the highest-risk SEO events and should be audited within two to four weeks of going live.

Document Your Baselines

Before making any changes, record the following in a spreadsheet:

• Total organic clicks and impressions from Search Console (last 3 months)
• Average position for your top 20 target keywords
• Number of pages indexed according to Search Console’s Coverage report
• Domain authority or domain rating from Ahrefs or Semrush
• Number of referring domains
• Core Web Vitals status (pass/fail) from Search Console’s Page Experience report

These baselines allow you to measure the impact of any changes you make after the audit. Without them, improvement is difficult to quantify.

2

Run a Full Site Crawl

Time needed – 2-4 hours

The site crawl is the technical foundation of the audit. It maps every accessible URL on the site and collects data about the technical attributes of each page. Everything in the technical analysis that follows depends on the quality of this crawl.

Configure the Crawl Correctly

A crawl run with default tool settings on a complex site will miss issues or produce misleading data. Before starting Screaming Frog, configure it to:

• Use the Googlebot user-agent so the crawl replicates how Google’s crawler sees the site
• Render JavaScript if the site uses a JavaScript-heavy framework (React, Vue, Angular, or a JavaScript-rendered frontend)
• Respect robots.txt unless you specifically want to see which content is blocked
• Crawl all subdomains if the site spans multiple subdomains
• Store HTML to allow later review of page content within the tool

What the Crawl Collects

Once complete, the crawl provides a complete picture of the site’s URL landscape including: every URL and its HTTP response code, title tags and meta descriptions, H1 and H2 tags, canonical tags, redirect chains, internal link structure, image alt text, and page depth from the homepage. This data forms the basis of Steps 3, 4, and 5.

Compare URL Count Against Expected Page Count

The first thing to assess after a crawl is simple: how many URLs did it find? If a site with 2,000 products returned 200,000 crawlable URLs, something is generating URLs at scale. The most common cause is faceted navigation or URL parameter variants. This single observation, before any detailed analysis, tells you that crawl budget is likely a significant issue.

Our guide on what is crawl budget explains this problem and how to resolve it in detail.

3

Audit Crawlability and Indexation

Time needed – 2-3 hours

The crawlability and indexation audit answers the most fundamental question in technical SEO: can Google find and index the right pages on your site? This step uses both the Screaming Frog crawl data and Google Search Console’s Coverage report.

Review the Search Console Coverage Report

In Google Search Console, go to Index > Pages (formerly Coverage). This report categorises every URL Google has discovered into four groups:

• Indexed. Pages Google has chosen to include in its search index. This is where your ranking potential lives.
• Not indexed. Pages Google has discovered but excluded from the index. Every page in this category needs its exclusion reason assessed.
• Crawled, currently not indexed. Google accessed these pages but decided not to index them. Usually indicates a content quality issue.
• Discovered, currently not indexed. Google knows these pages exist but has not yet crawled them. Large volumes here indicate crawl budget constraints.

For every significant exclusion reason appearing in the Coverage report, investigate whether the exclusion is intentional. Common exclusion reasons and what they indicate:

Exclusion Reason in Search Console	What It Usually Means	Action Required
Excluded by ‘noindex’ tag	Page has a noindex directive — intentional or accidental	Verify whether each excluded page should be noindexed or whether it is a configuration error
Duplicate, Google chose different canonical	Google disagrees with your canonical tag choice	Review canonical implementation on affected pages — canonical may be incorrect or conflicting
Crawled, currently not indexed	Google has assessed the page and decided not to index it	Assess content quality — thin, duplicate, or low-value content is the most common cause
Discovered, currently not indexed	Crawl budget constraints preventing Google from reaching the page	Improve crawl budget allocation by removing low-value URLs and strengthening internal linking
Blocked by robots.txt	robots.txt is preventing crawl of these URLs	Check whether the block is intentional — accidental robots.txt blocks on key pages are a critical error
Page with redirect	The URL in the sitemap returns a redirect response	Update the sitemap to use the final destination URL directly

Check robots.txt

Access yoursite.com/robots.txt and review every Disallow directive. Confirm that no important content sections are inadvertently blocked. A Disallow: / rule blocks the entire site. A Disallow: /products/ rule blocks all product pages. Both have been found on live, commercially active websites during professional audits.

Verify Your XML Sitemap

Your XML sitemap should list only canonical, indexable, 200-status URLs. Access it at yoursite.com/sitemap.xml and use Screaming Frog’s Sitemaps crawl mode to check every URL against its actual status code, canonical tag, and noindex directive. Remove any redirecting, erroring, or noindexed URLs from the sitemap.

Our guide on what is an XML sitemap covers correct sitemap configuration in full, including the most common sitemap mistakes that actively harm indexation.

4

Audit Technical SEO: Speed, Canonicals, and Redirects

Time needed – 3-5 hours

With the crawlability picture established, the technical audit moves to the performance and configuration layers: page speed, canonical tags, redirect chains, and URL structure. These are the elements that determine how efficiently Google can evaluate and rank your content.

Core Web Vitals Assessment

In Google Search Console, go to Experience > Page Experience to see the Core Web Vitals status across your site’s URL groups. Three metrics matter:

• Largest Contentful Paint (LCP). How quickly the main content of a page loads. Should be under 2.5 seconds. The most common causes of poor LCP are unoptimised hero images, render-blocking scripts, and slow server response times.
• Cumulative Layout Shift (CLS). How much the page layout shifts during loading. Should be under 0.1. Usually caused by images without defined dimensions or late-loading content.
• Interaction to Next Paint (INP). How responsive the page is to user interaction. Should be under 200ms. Usually caused by heavy JavaScript executing on page load.

Run PageSpeed Insights on each key page template (homepage, category page, product page, blog post) individually. The tool provides specific, actionable fix recommendations for each failing metric.

Canonical Tag Audit

In Screaming Frog, go to the Canonicals tab. For every URL in the crawl, the canonical column shows where the page’s canonical tag points. Filter for:

• ‘Non-canonical’ pages where the canonical points to a different URL — verify these are intentional
• ‘Missing’ pages with no canonical tag at all
• ‘Multiple’ pages with more than one canonical tag — Google ignores all canonical tags on these pages
• Any canonical tag pointing to a URL that returns a redirect or 404 — these are effectively broken canonicals

Our comprehensive guide on canonical tags covers every aspect of canonical tag implementation, common mistakes, and how to audit them systematically.

Redirect Audit

In Screaming Frog, filter the Response Codes tab for 3xx responses. For every redirect on the site, assess:

• Is it a 301 (permanent) rather than a 302 (temporary)? Temporary redirects do not reliably pass link equity
• Is it a direct redirect or part of a chain? Chains of three or more hops waste crawl budget and dilute link equity
• Does the redirect destination return a 200 response? A redirect to a 404 is a broken redirect

Collapse all redirect chains to direct 301 redirects from the original URL to the final destination.

HTTPS and Domain Consistency

Verify that all HTTP URLs correctly redirect to HTTPS, that there are no mixed content warnings (HTTP assets loading on HTTPS pages), and that the site consistently uses either www or non-www but not both. The canonical domain format used across the entire site should be consistent and match the preferred version set in Search Console.

5

Audit Internal Linking and Site Architecture

Time needed – 2-3 hours

Internal linking is how link equity flows through your site and how Google understands the relative importance of your pages. Structural problems in internal linking are one of the most commonly missed sources of ranking suppression, particularly on sites that have grown organically over time without a strategic architecture plan.

Identify Orphaned Pages

In Screaming Frog, go to Reports > Orphan Pages (or sort the In-links column in ascending order). Pages with zero internal links pointing to them receive no link equity from the rest of the site and may not be discovered by Google through crawling at all. Every important page should have at least one contextual internal link from a related page.

Assess Link Equity Distribution

Key commercial pages (product pages, category pages, service pages) should receive proportionate internal link equity from high-authority pages. A common problem is high-traffic blog posts linking primarily to other blog posts, while commercial landing pages receive few or no internal links from content. Identify your highest-traffic and highest-authority pages in Search Console and assess where they are linking internally.

Check Page Depth

Pages that require more than three clicks from the homepage to reach have lower crawl priority. In Screaming Frog, the Level column shows click depth for each URL. Any important commercial page at depth 4 or above should be brought closer to the homepage through navigation restructuring or additional internal links from shallower pages.

Review Anchor Text

Internal link anchor text should be descriptive and keyword-relevant. Generic anchors (click here, read more, learn more) pass no topical context to Google. Exact-match keyword anchors used excessively can look manipulative. The ideal internal linking profile uses natural, descriptive anchor text that reflects the topic of the destination page.

6

Audit On-Page SEO Across Key Pages

Time needed – 3-4 hours

The on-page audit examines how well your content is positioned to rank for relevant queries. This step requires both tool-assisted export of meta data across the site and manual review of key pages.

Export and Review Title Tags and Meta Descriptions

In Screaming Frog, go to the Page Titles tab and export all titles. Check for:

• Missing title tags on any indexed page
• Title tags over 60 characters (truncated in search results) or under 30 characters (too short to be competitive)
• Duplicate title tags across multiple pages — each indexed page should have a unique title
• Auto-generated or template titles that provide no competitive differentiation
• Titles that do not include the primary target keyword for that page

Repeat for meta descriptions, filtering for missing descriptions, duplicates, and descriptions over 160 characters.

Audit Heading Structure

Every page should have exactly one H1 tag that contains the primary topic or keyword for that page. Use Screaming Frog’s H1 tab to identify pages with multiple H1 tags or no H1 at all. Use the Detailed SEO Extension browser tool to quickly check heading hierarchy on individual pages — headings should follow a logical H1, H2, H3 progression without skipping levels.

Assess Keyword Targeting and Search Intent

For each key commercial page, search the target keyword in Google and review the top five results. Consider:

• Does your page format match what Google is currently rewarding? Informational queries need in-depth articles. Transactional queries need product or service pages with clear calls to action
• Does your content cover the topic more comprehensively than what is currently ranking?
• Are you targeting the right keyword variant? The difference between ‘seo audit’ and ‘seo audit service’ represents different intent and different competition

Check for Keyword Cannibalisation

Keyword cannibalisation occurs when multiple pages on your site compete for the same search terms, splitting ranking signals and suppressing all of them. In Google Search Console, go to Performance > Search Results and filter by query. If multiple pages from your site are sharing impressions for the same query, cannibalisation is present. The pages need to be differentiated or consolidated.

7

Audit Content Quality

Time needed – 2-4 hours

Content quality is assessed by Google at the page level and increasingly at the site level. A site with a significant proportion of thin, duplicate, or low-quality content receives reduced crawl priority and lower overall quality signals, even if its best content is genuinely strong.

Identify Thin Content

In Screaming Frog, use the Word Count column to identify pages with very low word counts. Filter for pages under 300 words on the indexable HTML pages. For each low-count page, assess whether it provides genuine value to a searcher:

• If yes but the content is too brief: expand it substantially with additional depth
• If no: noindex it and remove it from the sitemap, or consolidate it into a related page via 301 redirect

Check for Duplicate Content

Screaming Frog’s Near Duplicate Content report identifies pages with very similar content. Cross-reference these against the canonical tag audit from Step 4. Pages that are near-duplicate and do not have correct canonical consolidation are contributing to both duplicate content issues and crawl budget waste.

Assess Content Freshness

For content-heavy sites, review the publish and last-modified dates of key articles and posts. Content older than 18 months that contains time-sensitive information, statistics, or recommendations should be reviewed and updated. Updated content that is republished with a fresh date frequently recovers rankings that have declined through content staleness.

Review E-E-A-T Signals

Google’s quality raters assess Experience, Expertise, Authoritativeness, and Trustworthiness signals across content. For sites in competitive or YMYL (Your Money or Your Life) categories, these signals are particularly important. Assess whether key content pages include author information with relevant credentials, publication and update dates, cited sources, and the trust signals (accreditations, testimonials, case studies) that support Google’s assessment of the content as authoritative.

8

Audit Your Backlink Profile

Time needed – 2-3 hours

The off-page audit examines the external signals pointing to your site. Your backlink profile is the primary driver of your domain’s authority signals, and the quality, relevance, and distribution of your links directly affects your ability to rank for competitive queries.

Pull Your Full Backlink Profile

Use Ahrefs Webmaster Tools (free) or a paid tool like Ahrefs or Semrush to export your complete backlink profile. The key metrics to assess are:

• Referring domain count. The number of unique domains linking to your site. More authoritative, relevant referring domains generally correlates with stronger ranking potential.
• Domain quality distribution. What proportion of your referring domains are high-authority, topically relevant sources versus low-authority or irrelevant sites?
• Anchor text distribution. A natural backlink profile has predominantly branded, URL-based, and generic anchors, with only a minority of keyword-rich anchors. Heavy exact-match keyword anchors are a manipulation signal.
• Link velocity. How many new links is the site acquiring per month? A sudden spike in link acquisition, particularly if the links are low quality, can trigger algorithmic scrutiny.

Identify Toxic Links

Filter your backlink profile for links from very low-authority sites, link farms, irrelevant foreign-language sites, or sites with suspicious link patterns. Flag these for potential disavow via Google Search Console’s Disavow Tool. Only disavow links you are confident are actively harmful — over-aggressive disavowal can remove valuable links.

Find Lost Backlinks

In Ahrefs or Semrush, filter your backlink profile for links pointing to 404 pages on your site. These are links that previously passed equity to your site but now resolve to errors. Adding 301 redirects from the 404 URLs to the most relevant live pages recovers that link equity.

Conduct a Competitor Backlink Gap Analysis

Identify the top three to five sites consistently outranking you for your target keywords. Use Ahrefs Link Intersect or Semrush Backlink Gap to compare their backlink profiles against yours. Domains linking to multiple competitors but not to you represent your highest-priority link acquisition opportunities.

9

Interpret Findings and Prioritise

Time needed – 3-5 hours

This is the step that separates a useful audit from a report that collects dust. Raw audit findings are not prioritised by default. A list of 200 issues with no context or ordering is not actionable — it is overwhelming. The interpretation and prioritisation step transforms findings into a structured plan.

The Prioritisation Framework

Every finding should be assessed against four factors before being assigned a priority level:

• Ranking impact. Does fixing this directly affect how Google evaluates and ranks key pages? A canonical tag misconfiguration across 500 product pages has vastly higher ranking impact than a missing alt tag on a single image.
• Traffic and revenue impact. Does this finding affect pages that drive meaningful organic traffic or business revenue? The same issue on a high-traffic commercial page is more urgent than on a low-traffic blog post.
• Implementation effort. Can this be fixed in an hour with a CMS setting change, or does it require a development sprint? Quick wins (high impact, low effort) should be actioned immediately, regardless of their absolute priority ranking.
• Risk of inaction. What happens if this issue is left unresolved for another three to six months? Issues that compound over time or that block other improvements need to be treated as urgent even if the fix is complex.

Build a Priority-Ordered Action Plan

Organise your findings into three tiers:

• Immediate (week 1-2): Critical technical issues with high ranking impact and manageable fix effort. Typically includes canonical errors, robots.txt blocks on key pages, 404 pages receiving internal links, and sitemap issues. These can often be addressed without developer involvement.
• Sprint (weeks 2-6): Higher-effort technical fixes, content improvements, and structural changes that require developer resource. Planned into your development backlog.
• Ongoing: Content updates, link acquisition, and monitoring activities that run as a continuous programme rather than a one-time fix.

The most common mistake:  Addressing issues in the order they appeared in the crawl report rather than in priority order. A missing alt tag is easier to fix than a canonical chain, so it gets done first. But the canonical chain may be suppressing rankings across 500 pages. Fix by business impact, not by ease. Our article on why most SEO audits fail to deliver results covers this failure pattern and how to avoid it.

10

Implement, Monitor, and Repeat

Time needed – Ongoing

The audit is the diagnostic. The results come from implementation. A perfectly conducted audit that produces a report nobody acts on changes nothing.

Start With Quick Wins

Implement the immediate action plan from Step 9 in the first two weeks. These are typically changes that can be made directly in your CMS — meta data updates, internal link additions, sitemap corrections, and noindex additions. They require no developer resource and often produce the fastest visible ranking impact.

Schedule Development Work

Larger structural fixes — canonical tag corrections across a template, Core Web Vitals improvements, redirect chain resolution — need to be scoped and scheduled with your developer. Provide implementation guidance specific to your CMS. If the audit has been conducted professionally, this guidance should be in the report. If you are working from a self-audit, research the exact fix method for your platform before briefing a developer.

Allow Google Time to Reassess

After implementing fixes, Google needs to recrawl the affected pages and reassess their quality before rankings adjust. For technical fixes on pages already indexed, this typically takes four to ten weeks. For content improvements, six to sixteen weeks is more realistic. Do not assess the impact of changes less than four weeks after implementation.

Track Improvement Against Baselines

Return to the baseline metrics you documented in Step 1. Monthly, track:

• Total organic clicks and impressions in Search Console
• Indexed page count in the Coverage report
• Core Web Vitals pass rate in the Page Experience report
• Position trends for target keywords
• Crawl error count in the Coverage report

When to Commission a Follow-Up Audit

A follow-up technical audit three to six months after implementation verifies which fixes have had the expected impact and identifies any new issues introduced by site updates or algorithm changes. For most sites, an annual comprehensive audit combined with quarterly monitoring of key Search Console metrics is the right cadence.

Self-Audit vs Professional Audit: Where the Limits Are

This guide gives you the framework and tools to conduct a meaningful basic audit of your own site. There are specific areas where a self-audit, conducted without specialist tools and experience, will reliably miss issues that a professional investigation would identify.

Audit Area	Self-Audit Capability	Where Professional Depth Adds Value
Crawl configuration	Basic, with default tool settings	Specialist configuration replicates Googlebot behaviour more accurately
Crawl budget analysis	Surface level via Crawl Stats	Log file analysis reveals exact Googlebot visit patterns — not achievable without specialist tools and interpretation
Canonical tag verification at scale	Spot-check individual pages	Systematic verification of canonicals across entire URL catalogue including cross-checking against noindex and robots.txt
Content quality assessment	Manual review of key pages	Competitor benchmarking of content depth, systematic cannibalisation mapping, E-E-A-T signal evaluation
Prioritisation	Based on personal judgement	Specialist experience across hundreds of audits informs more reliable assessment of actual ranking impact
CMS-specific implementation guidance	Generic advice	Platform-specific fix instructions your developer can implement without clarifying questions
Post-audit walkthrough	None available	Specialist takes you through findings, answers questions, confirms implementation pathway

For websites where organic search is a meaningful revenue channel, the gap between a self-audit and a professional investigation directly affects the quality of the decisions made from it. A self-audit is valuable as a starting point and as an ongoing monitoring tool. For a comprehensive, prioritised, actionable investigation, professional expertise produces materially better outcomes.

Our article on what is included in a professional SEO audit details the full scope of what a specialist investigation covers at every layer.

Frequently Asked Questions

How do I do an SEO audit for free?

A basic SEO audit using free tools requires: Google Search Console (for indexation, crawl errors, keyword data, and Core Web Vitals), Google Analytics (for traffic trends and engagement), Google PageSpeed Insights (for performance per URL), Screaming Frog free tier (full site crawl up to 500 URLs), and Ahrefs Webmaster Tools (for backlink data). Following the 10-step framework in this guide using these tools will surface the most significant issues on most small-to-medium sites. The limitations are the 500 URL crawl cap on the free Screaming Frog tier and the absence of competitor analysis tools without a paid subscription.

How long does it take to do an SEO audit yourself?

For a small site of under 100 pages, a basic self-audit following this framework takes one to two days. For a medium site of 100 to 500 pages, two to four days. For larger sites, the crawl data volume alone significantly extends the analysis time. Professional specialist audits of typical SME websites take 10 to 14 working days, reflecting the additional depth of investigation, interpretation, and report writing involved.

What should I fix first after an SEO audit?

Fix in order of impact, not ease. Start with issues that are directly suppressing the rankings of your most commercially important pages: canonical errors, pages accidentally blocked by robots.txt, redirect chains on important URLs, and sitemap errors. These are your highest-impact fixes. Cosmetic or low-impact issues like missing alt tags on minor images should wait until the structural issues are resolved.

How often should I do an SEO audit?

A comprehensive professional audit annually, with targeted technical checks every quarter. More immediately, conduct a focused audit after any significant site change: a CMS migration, a redesign, a URL restructure, or an unexplained traffic drop. Waiting for the annual cycle after a significant site change is one of the most common and most costly mistakes in SEO management.

Can I do an SEO audit without Screaming Frog?

For very small sites (under 100 pages), Google Search Console alone can surface the most significant technical issues. For any site above this size, a crawler like Screaming Frog is necessary for a systematic technical audit. The free tier covers sites up to 500 URLs, which is sufficient for a large proportion of small business websites. Without a crawler, internal link structure, canonical tag implementation, and redirect chains cannot be assessed systematically.

What is the difference between a technical SEO audit and a full SEO audit?

A technical SEO audit focuses on the infrastructure layer: crawlability, indexation, page speed, Core Web Vitals, site architecture, and URL structure. A full SEO audit covers all three layers: technical, on-page content, and off-page backlink profile, plus competitor benchmarking. Our guide on technical SEO vs content audit explains the distinction and how to decide which to prioritise.

When a Self-Audit Is Not Enough

The 10-step framework in this guide is a genuine, thorough approach to SEO auditing that will surface significant issues on most websites. For sites where organic search is a primary revenue channel, where the competitive landscape is genuinely challenging, or where technical complexity requires specialist expertise, a professional audit conducted by a trained specialist will identify issues and provide implementation guidance that a self-audit will miss.

Web Pulse SEO’s audit service is built for exactly this situation. We do not produce automated reports. We conduct specialist investigations, prioritise findings by business impact, and deliver implementation guidance specific to your CMS. Every audit includes a post-audit walkthrough session to ensure the findings are understood and can be acted on immediately.

Get started:  Start with a free SEO audit to see how a specialist investigation differs from a self-audit.  Explore our full audit range to find the right scope for your website.  Book a free consultation and we will discuss your site’s specific situation and recommend the right starting point.