Privacy Policy

Web Pulse SEO (“we”, “our”, “us”) values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and safeguard your information when you visit our website https://webpulseseo.co.uk (“Website”) or purchase our services.

1. Information We Collect

We may collect and process the following types of information:

a) Personal Identification Information

  • Name
  • Email address
  • Phone number
  • Billing address

b) Payment Information

  • Payment card details (processed securely via our payment provider)
  • Transaction history

c) Technical Information

  • IP address
  • Browser type and version
  • Device information
  • Cookies and usage data

d) Communication Data

  • Enquiries sent via our contact forms
  • Customer support interactions

2. How We Use Your Information

We use your data for the following purposes:

  • To process and complete your SEO audit purchases
  • To provide customer support and respond to enquiries
  • To send invoices, receipts, and service-related communication
  • To improve our website and services
  • To comply with legal and regulatory obligations
  • To send marketing communications (only if you have given consent)

3. Client Data Access for SEO Audits

As part of delivering SEO audit and consultancy services, we may request access to your business systems, including but not limited to:

  • Content Management Systems (CMS)
  • Google Search Console
  • Google Analytics
  • Other SEO or marketing tools

We use this access solely for the purposes of audit, analysis, and optimisation as agreed in our services.

We strongly recommend clients create a dedicated user account with restricted permissions for granting access. Clients may revoke or remove our access at any time once services are complete.

We do not use client system data for any purpose beyond delivering the contracted services, and we do not sell or share this information with third parties.

4. Legal Basis for Processing (UK GDPR)

We process personal data under the following legal grounds:

  • Contractual necessity – to provide the SEO audit services you have purchased
  • Legal obligation – to meet tax, accounting, and compliance requirements
  • Legitimate interests – to improve services and maintain website security
  • Consent – for optional marketing communications

5. How We Store & Protect Your Data

  • Personal data is stored securely within our systems and with trusted third-party service providers.
  • Payment details are not stored by us directly but processed securely by our payment provider in compliance with PCI DSS standards.
  • We implement appropriate technical and organisational security measures (SSL encryption, access controls, and secure hosting) to prevent unauthorised access, loss, or misuse.

6. Sharing of Information

We do not sell or rent your data. We may share data only with:

  • Payment providers (for processing transactions)
  • IT and hosting providers (for secure website operation)
  • Legal authorities (if required by law or legal proceedings)

7. Data Retention

We keep personal data only for as long as necessary:

  • Customer account and billing information: up to 6 years (for tax and accounting purposes)
  • Marketing data: until you withdraw consent
  • Other personal data: deleted once no longer required for the purposes collected

8. Your Rights (UK GDPR)

You have the following rights over your personal data:

  • Access – request a copy of the data we hold about you
  • Rectification – request corrections to inaccurate data
  • Erasure – request deletion of your personal data (where legally possible)
  • Restriction – request limited use of your data
  • Portability – request transfer of your data to another service provider
  • Objection – opt out of marketing communications at any time

To exercise these rights, please contact us at:
📧 [Insert your business email]

9. Cookies & Tracking

Our website uses cookies and similar technologies to improve user experience, analyse site traffic, and deliver relevant marketing.

What Are Cookies?

Cookies are small files stored on your device that help us recognise you, remember preferences, and improve website performance.

Types of Cookies We Use

  • Essential Cookies – Required for secure site operation and payments.
  • Performance Cookies – Help us understand site usage (e.g., via Google Analytics).
  • Functional Cookies – Remember preferences (e.g., login details).
  • Marketing Cookies – Used to deliver relevant ads across platforms (only if you consent).

Managing Cookies

You can control or delete cookies through your browser settings. Please note, some website functions may not work correctly if you disable cookies.

Third-Party Cookies

We may use third-party services (e.g., Google Analytics, payment providers) that set their own cookies.

10. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those websites.

11. Contact Information

If you have any questions about this Privacy Policy or how your data is handled, please contact us:

Web Pulse SEO
🌐 https://webpulseseo.co.uk
📧 hello@webpulseseo.co.uk
📍 32 Bede Road, Bedworth, CV12 8HE

12. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Effective Date”.

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